I've been a fan of the work BBDO has done for The Economist; it's clean, clever, and most important: thought-provoking. (How's that for punctuation?) And changing it at this point is, in my mind, akin to changing the Absolut campaign after just 3 years. But their new stuff is just as clever, bright, and stand-out good. Shows that the first campaign wasn't a fluke. These Creatives got depth of talent, and the highest professional ability. By AMV.BBDO Link to more samples. Via Advertising/Design Goodness
It's hard to follow up after a triumph, (see Sony Bravia) but I guess if your message has legs, your concept rolls out easier. As a father of 2 young daughters, I like this. A girl likes to be a girl, and put on makeup and dress pretty; but the fashion/beauty industry has gone overboard with convincing women they're just not pretty enough...but can get a little closer to acceptable with " ". Playing games with girls' self image to sell them 20¢ worth of grease paint for $6.95, 40¢ worth of shampoo for $16.50, and still they can't measure up. I'm left with more respect for the tobacco industry. Great campaigns don't seem to start with, "Let's sell more of this stuff," but with a notion to redirect society, change thinking. Sometimes it's just recognizing a movement waiting to happen and getting out in front. Only thing that bothers me is; there's no such thing as a boy or man in Dove-world. I don't know if that's a step up from the normal ad-fact that "men are idiots." by Ogilvy via Adverblog Ref Evolution videoDove FilmDove True Colors
This is for sharing notable creative work in any medium and discipline. Please note the source, and the work's creator, whenever possible.
I hope this becomes an inspriration to readers, to take a cool concept and run with it, and share it back.
Purpose
This is for sharing notable creative work in any medium and discipline. Please note the source, and the work's creator, whenever possible. I hope this becomes an inspriration to readers, to take a cool concept and run with it, and share it back.